Ace’s relationship marketing campaigns embrace data-driven personalization – using customer database information to target the marketing message to every recipient. These integrated programs build brand awareness, customer loyalty, and most importantly, increased response. Relationship marketing is the solution to attract new customers and keep existing ones: target the right group, use the proper combination of print, web, email and video to get your message across, and track the results.
DRM provides a dynamic, personalized turn-key marketing program for your business. DRM targets prospects that are most likely to buy your products/services, in addition to helping you reconnect with and reacquire your existing customers.
Relationship Marketing 101:
- Data - First, we’ll help you to analyze your customer data to develop an Ideal Customer Profile. Second, we’ll use the Ideal Customer Profile to identify “most likely prospects” within your target market.
- Offer - We’ll help you to develop offers that will get the attention of your existing and target customers.
- Delivery - We’ll use multiple delivery methods: Direct Mail, Email, SMS Text & Personal Websites to communicate your offer to your target audience.
Market to Truly Qualified Leads
- Target consumers based on geographic, demographic, and psychographic data.
- Pre-screen the consumers’ financial ability to purchase your product or service.
- Target consumers who are more likely to purchase your product or service.
- Achieve a lower per-customer acquisition cost than traditional media.
- Flexible message format – change the content based on the demographic profile.
- Grabs the attention of your potential customers with personalized, relevant information.
- Clients will have a greater understanding of your product/service because they’ll be more likely to engage with your message.
- Variable graphics and offer: deliver relevancy to your target; increasing response rates by increasing the perceived value to the consumer.
Identify Your Target
- Acquisition: Find customers that resemble your current customer and targeted customer base by age, income, gender or lifestyle interest, eliminating those who are unlikely to respond to messages sent by your business
- Retention: Create specific messages for your current customer base to deliver relevant offers to increase customer loyalty and referrals. Attraxion Marketing can help you append your current data to fill in gaps in your customer list, such as most recent address, income, presence of children in household, lifestyle interest and much more
We can also work with you to improve your existing database through a cleansing (eliminating bad/outdated data) and appending (acquiring additional demographic data) process. From an enhanced database, we can model your current database to build a mailing list of prospective customers that share the closest statistical similarity to your existing customer base. This new list will have the highest propensity to become your new customers. Finally, we can utilize the additional data to personalize the message and delivery method to maximize response rates.
Delivery Methods for Delivering Personal, Relevant Marketing Messages
Direct Mail
- Personalized to the recipient; increases response rates by 35%
- Variable message, graphics and offer, all in the same press run
- Drives responders to personal VIP web site for data collection and increased response rates
- Personalized variable messaging and graphics
- Increases response rates
- Immediate Feedback
- Response reporting
Personalized VIP Websites (P-URL’s) - A personalized URL provides an additional media channel to expand on your marketing message. The web page look and feel is designed to match the branding established in the direct mail campaign. The VIP page allows your business to:
- Build or refine your database of leads by collecting data from responders
- Offer unique time based incentives to drive response
- Drive qualified traffic to your website
- Expand message outside target through viral refer-a-friend feature
Call Tracking - Toll free or local numbers are assigned to each mail campaign and list segment to track call response. Each prospect call “invisibly” routes through our system and rings to your direct dial lines. From your reporting site, you can review recordings of the phone calls for response analysis and training purposes.
- All missed calls are tracked, a message is immediately sent to your designated e-mail address with the information about the caller, ensuring you never lose a prospect call
- Valuable information about the caller is tracked (when and where the call was originated, how many times it rang before it was picked up, call outcomes, and much more)
Track your Campaign Results with Online, Real-Time Reporting
- Our proprietary web-based reporting system combines all of the gathered information into one reporting engine for easy analysis.
- We deliver the best analytics available to learn what campaigns were successful, and which ones need improvement; all to ensure future success.
- Our reporting systems can also track the effectiveness of your other media investments.
