DATABASE ANALYSIS & BUILDING
We will work with your existing database(s) to ensure that you have the most accurate and up-to-date information for your clients including (but not limited to) physical addresses, email addresses, and phone numbers. We will also "Model" the demographic & psychographic characteristics of the customers/clients in your database. Together, we will utilize this information to learn even more about your existing customers, and we can create a demographic/psychographic profile of your ideal customer base. This highly-targeted knowledge can then be utilized to accurately identify high-probability prospects in your market area.
Making the Most of Your Data:
- Data Cleaning & Appending: Is my information accurate?
- Data Modeling: Statistically speaking, who are my current clients?
- Acquisition Modeling: Based on my current clients, who else should I be marketing to?
| Data Cleaning & Appending | ||
| Efficient marketing starts with Accurate Data. We start by combining all Client Data into one format. Next, we run the consolidated list through multiple data-sources to confirm good data & replace anything missing or obsolete. The new "clean" data source can then be utilized in a similar "Appending Process", where additional data points can be added to the information (think: Email Addresses, Phone Numbers, Annual Income, Home Address, Homeowner Status, Presence of Children, etc.) |
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| Database Modeling | ||
| Utilizing your cleaned & appended data (cross-referenced with numerous data-sources from across the country), we will develop an in-depth profile of your client base. This profile will highlight the various demographic & psychographic characteristics that define your clients. Your client profile will become an invaluable guide for future marketing strategy. |
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| New Customer Acquisition Database | ||
| After the analysis of your data reveals your “ideal client” profile, we can return to our network of database sources to identify a qualified list of prospects that most closely resemble your existing clients. This becomes the basis for a continuous process of efficiently reaching out to your most likely new clients. |
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