Proximity Marketing Overview

Advantages of Bluetooth over Other Media

Proximity MarketingSM is a message that is delivered to any Bluetooth enabled or Wi-Fi device from anywhere within a proximity of 0-300ft.

The consumer receives a message on their screen "Would you like to receive an in coming message from." Consumers voluntarily opt-in to receive the message.  Once they do, they can then receive almost any form of rich media content including movie trailers, TV commercials, coupons, bar codes, sports highlights or key event information in venue. . A Proximity Marketing terminal can detect the total number of mobile devices in a specific area (0-300ft) and then dynamically presents a message to consumers that have their Bluetooth visibility or Wifi enabled. Imagine a world where advertisers can actually understand the measurement and effectiveness of their campaigns.
Knowing that they can now reach their target audiences when it is most relevant is a powerful new marketing tool.

  1. 5 Pillars of Proximity MarketingSM
    Phone User
    -    Receive FREE desired content, (videos, wallpapers, coupons, ect)
    -They are interested in the content due to their geographic location (just paid $100 for a concert ticket)
    -Happy to receive this exclusive content of their favorite artist or sports team
    -Content remains on their phone providing multiple views and sending to others

Sponsor
-Content is branded with sponsors’ logos or offers
-Every person that leaves a venue with their content will be getting multiple views of that brand image
-User may “virally spread” the content to an unlimited amount of friends around the world
-Users will redeem content for an offer provided by the by the sponsor

Artist
-Their face/ music is leaving the venue on thousands of mobile phone
-Increase awareness of the artist
-Ability to drive traffic back to the artist’s site to “engage” the fans in an offer that requires them to join mailing list / fan club – rapidly building the artist’s database
-Promote upcoming shows, events, and merchandise
-Bragging rights as innovative performer

Venue
-Great public relations opportunity… becoming the FIRST Bluetooth/WiFi enabled venue in the country
-Providing free content for the customers
-Opportunities for revenue streams – (Coupons for concessions)
-Advertising for upcoming events or attractions to target audience already within that venue

Retailer
-The coupons and offers that are delivered may be EXCLUSIVE to certain retailers such as Wal Mart, Target, ect.
-User will be going to retail to redeem the offer
-Drives traffic to retail location – people are free to browse other goods- increasing overall sales