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  • How better Wi-Fi will help Burger King sell more burgers

    April 17, 2014

    Burger King’s in-store Wi-Fi upgrade has big implications for how quick-service chains not only plan to better control mobile payments, but also create in-restaurant game and content retail powerhouses. Burger King’s new technology — dubbed Whopper Wi-Fi — is powered by AT&T, and the burger chain claims that it will use the network to create better in-restaurant experiences. One of the more interesting implications from the deal is around how the burger chain could potentially play up branded content with Wi-Fi, similar to how Starbucks elevates its in-store experience.

  • A Spec Play To Cash In On The Mobile Advertising Craze

    March 26, 2014

    With more than 50 percent of the U.S. population expected to own smartphones by the end of 2014, advertisers are clamoring to figure out how to get their message onto consumers’ smart devices.

  • Will Lionsgate's 'Divergent' Become The Next 'Twilight' Or 'Hunger Games'?

    March 20, 2014

    Lionsgate's The Hunger Games proved to be a big hit with moviegoers and investors alike. But can the studio's next book-to-film franchise, Divergent, provide a similar degree of success? Early media hype indicates the answer is, yes.

  • Movie chain apps halt entertainment brands’ Beacon debut

    March 18, 2014

    Beacons and hyperlocal mobile technology offer entertainment brands a significant opportunity to build loyalty programs and upsell moviegoers, but marketers will need to latch onto the movie chains themselves to establish the brand recognition and scale that theaters have already achieved.   Entertainment brands and film studios have been quick to move into mobile when it comes to driving buzz and ticket sales before a film premiers. However, entertainment brands looking to tap into the beacon and location-based marketing craze still have aways to go without solid stand-alone applications that drive repeat traffic and engagement.


    October 8, 2011

    MMA PUBLISHES PERMISSION MARKETING WHITE PAPER     MMA Publishes Permission Marketing White Paper -Marks shift in mobile advertising from interruption to communication-    London, 3rd October 2011, – The Mobile Marketing Association (MMA) today announced the publication of its latest white paper,“Building Permission Based Mobile Marketing”. The white paper explains what permission based mobile marketing is, how it works and the benefits to consumers, brands, agencies and mobile network operators. All points are illustrated with examples and case studies from all over the world supplied by members of an MMA Task Force.