MMA PUBLISHES PERMISSION MARKETING WHITE PAPER

October 8, 2011

MMA PUBLISHES PERMISSION MARKETING WHITE PAPER     MMA Publishes Permission Marketing White Paper -Marks shift in mobile advertising from interruption to communication-    London, 3rd October 2011, – The Mobile Marketing Association (MMA) today announced the publication of its latest white paper,“Building Permission Based Mobile Marketing”. The white paper explains what permission based mobile marketing is, how it works and the benefits to consumers, brands, agencies and mobile network operators. All points are illustrated with examples and case studies from all over the world supplied by members of an MMA Task Force.

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