How better Wi-Fi will help Burger King sell more burgers

  Ace Marketing New | 

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Burger King’s in-store Wi-Fi upgrade has big implications for how quick-service chains not only plan to better control mobile payments, but also create in-restaurant game and content retail powerhouses. Burger King’s new technology — dubbed Whopper Wi-Fi — is powered by AT&T, and the burger chain claims that it will use the network to create better in-restaurant experiences. One of the more interesting implications from the deal is around how the burger chain could potentially play up branded content with Wi-Fi, similar to how Starbucks elevates its in-store experience. “Wi-Fi coupled with a well-done Internet access Web page could enhance Burger King’s…READ MORE  »



A Spec Play To Cash In On The Mobile Advertising Craze

  Ace Marketing New | 

With more than 50 percent of the U.S. population expected to own smartphones by the end of 2014, advertisers are clamoring to figure out how to get their message onto consumers’ smart devices. Lately, Bluetooth has taken over conversation as Apple has made a very public push with its iBeacon technology. But if you want to be an early investor into this space, how do you do it? If you’re ok with a speculative play, do some research into Mobiquity Technologies (OTC: MOBQ [FREE Stock Trend Analysis]). The $24 million company primarily resides in the mobile advertising space, betting on the…READ MORE  »



Will Lionsgate's 'Divergent' Become The Next 'Twilight' Or 'Hunger Games'?

  Ace Marketing New | 

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Lionsgate's The Hunger Games proved to be a big hit with moviegoers and investors alike. But can the studio's next book-to-film franchise, Divergent, provide a similar degree of success? Early media hype indicates the answer is, yes.   According to The Hollywood Reporter, Divergent "has a shot" at matching Twilight's $69.6 million debut in November 2008. That might be a good start for other film studios, but it's a far cry from Lionsgate's last major debut. When The Hunger Games' opened two years ago, it earned an astonishing $152 million in just three days. The film went on to gross $408 million domestically and $691…READ MORE  »



Movie chain apps halt entertainment brands’ Beacon debut

  Ace Marketing New | 

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Beacons and hyperlocal mobile technology offer entertainment brands a significant opportunity to build loyalty programs and upsell moviegoers, but marketers will need to latch onto the movie chains themselves to establish the brand recognition and scale that theaters have already achieved.   Entertainment brands and film studios have been quick to move into mobile when it comes to driving buzz and ticket sales before a film premiers. However, entertainment brands looking to tap into the beacon and location-based marketing craze still have aways to go without solid stand-alone applications that drive repeat traffic and engagement.   “The challenge for this category is tied to…READ MORE  »



MMA PUBLISHES PERMISSION MARKETING WHITE PAPER

  Ace Marketing New | 

MMA Publishes Permission Marketing White Paper -Marks shift in mobile advertising from interruption to communication-    London, 3rd October 2011, – The Mobile Marketing Association (MMA) today announced the publication of its latest white paper,“Building Permission Based Mobile Marketing”. The white paper explains what permission based mobile marketing is, how it works and the benefits to consumers, brands, agencies and mobile network operators. All points are illustrated with examples and case studies from all over the world supplied by members of an MMA Task Force. This whitepaper is designed to help build recognition of permission based mobile marketing as a separate and distinct…READ MORE  »